Aircel on 28 January 2013 launched a product called One Nation, One Rate which offers users one rate for voice, SMS and data in home circles and on roaming. Incoming calls while on roaming on Aircel network will be free. Aircel users in Delhi can get the service for 39 rupees, while Mumbai subscribers will have to pay 32 rupees.
The product will offer voice (Local or National) calling at 1paisa per second in home circle as well as on roaming on Aircel network, while incoming calls on roaming will be free. SMS will be charged at 1 rupee for home circle as well as on roaming while data users could carry the home circle rate on roaming. The price points for the service for other circles range from 21 rupees to 59 rupees.