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Banking Term: Bancassurance

Feb 24, 2015 15:31 IST
    • Banks are now selling different financial products to enlarge their scope of activities and also to increase their earning capacity.
    • Selling of insurance products across bank counters describes the term bancassurance.
    • Banks are favourably placed because of their large customer base and the trust of their clients.
    • Insurance companies want to utilize this largely captive customer's poul of banks and, their close understanding of the each customer s financial needs.
    • Banks are paid fees by the insurance companies for selling their policies.

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