Brand Management

Currently, every company, be it big or small, has begun to resort to branding in order to improve the image of its product in the market. And, this is where the need for brand management comes. Students having the capability to improve the image of the products can look forward to many opportunities in the creative field of brand management.

Work
Under Brand Management, the main responsibility as a junior or assistant or manager is to increase product sales and improve its market share. In addition, one also has to play various other roles, like, Research for the Consumer Market, keeping an eye on the Market trends, analyzing the products price according to profit potential, finding new ways of communicating with the customers and assigning appropriate names to current as well as forthcoming products.

Communication Skills
Brand management profession requires good communication Skills. Also, one should remain alert at all times while sensing market conditions. Being creative minded is absolutely necessary to become a successful brand manager. In addition, Skill such as Market Research, Analysis, sales and promotional Planning are also important.

Eligibility
Students with a bachelor's degree from any discipline can take admission in MBA courses after clearing CAT or MAT exams. After that, specialization can be done in brand management. Many institutes are also offering diploma courses in brand management. Its duration is one year.
Career in brand management can also be made after doing an MBA in marketing. Many areas are included under brand management courses, like- principles of brand management, market research, analysis of marketing trends, consumer demand, brand launch and USP, brand research, advertising and marketing, brand promotion, distribution, packaging and marketing of brand.
Now some companies also offer brand assistant positions especially to undergraduates of consumer areas and they also provide them with appropriate training support.
In the area of brand management, one should not hope to become brand manager immediately after doing specialization in marketing. First, you have to join the sales team of the company. A good performance here can get you promoted as an assistant brand manager or manager.

Potential
After completing Brand Management courses, students can enter several fields. They can start off as product manager or brand manager. After completing the course students normally join Hindustan Lever, Mahindra and Mahindra, Godrej, Sun Pharma, Aditya Birla Group, Reliance, Dabur, Bajaj, FMCG companies, Nestle, Cipla, Coca Cola, Pharmaceutical Companies, Health care, etc.
These days, pharma sector is recruiting large number of people associated with brand management. Career in the pharma industry is especially more rewarding for brand management professionals because they keep on launching new products every other day. Especially when a new product is launched in the market, the brand manager is absolutely necessary to increase sales and look after promotional activities. Apart from the above, global level jobs are available in a number of foreign companies. Major ones among these are Sarah Lee, Vodafone, Reckit Benkaisar, Procter and Gamble, and GSK, etc.

Attractive Salary
A Brand manager's job is very impressive and the company is hugely dependent on them. That is why their salary is quite good. Initially your salary could be between 10 to 15 thousand rupees. However, with experience and success, sky is the limit.

Institutes
 1. Indian Institute of Management (Calcutta, Ahmedabad, Bengluru, Lucknow, Indore)
 2. Indian Institute of Science and Management, Ranchi
 3. Symbiosis Institute of Management Studies, Pune
 4. Indian Institute of Social Welfare and business Management Calcutta
 5. SP Jain Institute of Management and Research, Mumbai
 6. Javier Institute of Management and Research and Entrepreneurship, Bengluru
 7. Institute Of Management, Bhubaneswar
 8. Bharatiya Vidya Bhavan, Kolkata
 9. MP Birla Institute Of Management, Bengaluru
 10. Indian Institute of Planning Management, New Delhi