The Central Board of Secondary Education (CBSE) through a notice has warned schools to keep companies that are in the tobacco business at bay since schools have allegedly been caught up involved with tobacco companies, or their subsidiaries, seen during school events for sponsorship.
The Director of CBSE, Sadhana Parashar had mentioned in her circular saying that board has observed that a few tobacco-promoting firms are looking for various ways to stay involved with the children of schools. Hence, all CBSE affiliated schools are asked and advise to not get affiliated with any such firm or even permit its students to take part in those events which are sponsored by any tobacco promoting firm or a subsidiary of tobacco firm.
It further mentioned that both Schools and students must not accept any prize or scholarship sponsored or awarded by a tobacco-promoting or producing firm.
Considering the matter seriously, the board also recommended that schools must not approve of making use of brand name, emblem, trademark, logo or trade insignia or any other distinct feature directly/indirectly connected with tobacco products and companies, to be related with students.
The sources said that Tobacco/gutkha selling companies deliberately involves themselves with many NGOs that work with schools. They even have their own line of school products such as bags, pens, notebooks etc. Such companies have also begun to sponsor school sports meet or debates in which the logo of a tobacco product may not be publicized, the name of the enitity is there.
The CBSE issued the warning notification in view of indirect marketing or promotion of Tobacco brands or company which might not leave good impression on kids.