Mass Communication/ Advertising and Journalism is a diverse field for individuals to explore their talents. It is the ‘one & only’ field where talent and personal skills are of utmost importance apart from degree. Every year lakh of students enroll themselves in Journalism and Mass Media Colleges to be a part of this profession and so would be the case this year. So, have a look at the points mentioned below to have a crystal clear idea of the field, its advantages and snags.
Mass Communication/ Advertising and Journalism Overview:
Mass Communication means communication with the world in and around. To be a mass communication professional, you need to be a Graduate or Post Graduate in the stream. You are eligible for the job even after holding a Graduate degree in the same.
It is a field wherein, you are contributing to the mass audience (public) or target audience with the relevant and needed information. Media is an only domain wherein an individual can experiment and utilize their skill in the best way possible. It is an area where you can always find ‘a new you’ each day. Individuals who want to be in limelight and want to be a part of dazzling world are welcomed.
Mass Communication/ Advertising and Journalism Course:
As it is mentioned earlier that it is a diverse field so is with the course. Studying Mass Media does not include bookish knowledge, it is beyond that. Apart from theory, practical training is given to the individuals which includes: visit to events, press meets, news shows, radio shows, seminar, exhibitions, promotional events, music launches and so on.
Individuals are trained in Communication, Public Relations, Yellow Journalism, Camera Handling, Editing (FCP), Media Coordination, Radio, News Reporting, News Casting, Production, Content Handling, Editing, Direction, Events, Advertising, Copy Writing and other infinite streams.
Career in Mass Communication/ Advertising and Journalism:
There are innumerous career options if you want to be a part of Mass Media. Mass Communication/ Advertising and Journalism is divided into below given sectors:
1. Electronic Media
2. Print Media
3. Broadcast Media
4. Digital Media
It is upto the individuals where they want to pursue their career. Every sector is covered in the course however, it is upto the individuals where they are attracted and where they are influenced. If you have passion towards media then none can stop you to touch heights. Undoubtedly, it is a competitive field but really exciting for those who have an urge for name, fame and money.
Importance of Mass Communication/ Advertising and Journalism Course:
Mass Communication/ Advertising and Journalism course is meant for the candidates who seeks to live a vibrant life. It is a field where you will be out of monotony and everyday you will learn something new. It is a challenging course with lot of competition however, if you have passion, dedication and patience to excel then you will be in the front face of the society.
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