The Indian Institute of Management, Ahmedabad (IIM-A) is going to work hand in glove with three topnotch American universities for research over Indian market.
As per news reports, IIM - A will join hands with Massachusetts Institute of Technology (MIT), University of California, Berkeley and Harvard University for research projects on Indian Market.
The officials of the three universities, while announcing their collaboration with IIM-A, said they will work with the Indian B-School to conduct experimental research on the Indian market for a range of innovative products for use of those belonging to the bottom of pyramid (BOP).
The Director of IIM-A, Ashish Nanda, said that there are two ways of starting a project, either enter into an MOU or have a bottom-up approach, and create a formal structure later if need arises.
Earlier, the USAID had granted $150 million to seven US universities to conduct research activities in developing countries, as said by the officials.
As per the sources, the city-based National Institute of Design (NID) too will join the queue soon.
Initially, three projects will be worked upon in the area of water filtration, pollution monitoring and healthcare mobile technology.
While, the MIT will embark on research in innovative water filtration products to see whether a particular type of innovative product developed at their lab would suit Indian masses, the University of California will work on pollution-monitoring equipment and Harvard University on the use of mobile technology for health care of the poor.