Let’s Come Together: A Career in Mass Communication

Book publishing, public relations and journalism are some of the various career options open to a graduate in mass communication

Created On: Apr 18, 2011 12:04 IST

Book publishing, public relations and journalism are some of the various career options open to a graduate in mass communication

Dennis McQuail, father of modern mass communication once said, "Communication increases commonality." His theory proves that information is best represented by accurate facts. Graduates of a mass communication course suit the given profile. Entry into the field can be through varied courses. Students may opt for institutes such as the Mass Communication Research Centre (MCRC) at Jamia Millia Islamia University, New Delhi, Indian Institute of Mass Communication (IIMC), New Delhi and Dhenkanal, or various other mass communication courses offered by different colleges.

Depending on the course, institutes often formulate their own selection process. These may include a written test, personal interview or a group discussion. While the written test assess the aspirant's analytical ability, reasoning and command over a given language, the personal interview and discussions test leadership qualities.

Mass communication is a wide field and includes print, electronic and new media as disciplines. New media disseminates information through both web space and mobile. Students are selected on the basis of their aptitude in these fields.

"As far as Asian College of Journalism is concerned, we have a two-tier process. We conduct written examination which includes an English language and a general knowledge paper. Those who qualify these two are then short listed for interviews. The entrance test is designed to check the potential and aptitude of applicants and test their knowledge on various social, cultural and political issues," says Shashi Kumar, chairman, Asian College of Journalism, Chennai.

Students aspiring to become journalists must, however, have a nose for news. "Articulating, evaluating and describing a situation are key components to judge a potential journalism student," says Subi Chaturvedi, associate professor, journalism, Lady Shri Ram College, Delhi University. She explains why it is the best time to enroll in mass communication courses. "Today we have about 1,400 television channels and 400 daily news channels. Also, new media is booming and paving the way for innumerable job opportunities," she reiterates.

Reproduced From India Today. © 2011. LMIL. All rights reserved.

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