What is Relationship Banking?

Important banking qna for banking aspirants, which is helpful in banking exam.

Created On: Apr 13, 2015 16:24 IST

Commercial banking all over the world has developed on the solid foundation of customer relationships. Thereafter, as the banks acquired monopoly status the nature relationships underwent a sea change when they experienced a situation of “walk in business.” Customers also resorted to banking in a routine manner on a transaction or a product basis.

A banking relationship is a mutually acknowledged, conscious commitment between the customer and the bank to do business with each other over a sustained period of time. Not all consumer wish to buy on relationship basis, preferring instead a transaction basis in which each buying decision is made independently  and is not affected by past purchase.

Jagran Play
रोमांचक गेम्स खेलें और जीतें एक लाख रुपए तक कैश
ludo_expresssnakes_ladderLudo miniCricket smash
ludo_expresssnakes_ladderLudo miniCricket smash

Related Categories

Related Stories

Comment (0)

Post Comment

7 + 3 =
Post
Disclaimer: Comments will be moderated by Jagranjosh editorial team. Comments that are abusive, personal, incendiary or irrelevant will not be published. Please use a genuine email ID and provide your name, to avoid rejection.