What is role of Marketing in Business?

Role of Marketing in Business: The role of marketing in business success has become vital due to varied reasons that are as follows:

• Technological changes are taking place at fast pace.
• Competition has become intense in the market.
• Consumer tastes and preferences are changing very fast.
• Production is organized on a large scale.
• It bridges the gap between production and sale of goods, making economic activity possible.
• It integrates agricultural and industrial sectors, in. nutshell it lends to economic development of the country.