Role of Marketing in Business: The role of marketing in business success has become vital due to varied reasons that are as follows:
- Technological changes are taking place at fast pace.
- Competition has become intense in the market.
- Consumer tastes and preferences are changing very fast.
- Production is organized on a large scale.
- It bridges the gap between production and sale of goods, making economic activity possible.
- It integrates agricultural and industrial sectors, in. nutshell it lends to economic development of the country.