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What is role of Marketing in Business?

Feb 25, 2015 15:57 IST

    Role of Marketing in Business: The role of marketing in business success has become vital due to varied reasons that are as follows:

    • Technological changes are taking place at fast pace.
    • Competition has become intense in the market.
    • Consumer tastes and preferences are changing very fast.
    • Production is organized on a large scale.
    • It bridges the gap between production and sale of goods, making economic activity possible.
    • It integrates agricultural and industrial sectors, in. nutshell it lends to economic development of the country.

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