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What is role of Marketing in Business?

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Feb 25, 2015 15:57 IST
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Role of Marketing in Business: The role of marketing in business success has become vital due to varied reasons that are as follows:

  • Technological changes are taking place at fast pace.
  • Competition has become intense in the market.
  • Consumer tastes and preferences are changing very fast.
  • Production is organized on a large scale.
  • It bridges the gap between production and sale of goods, making economic activity possible.
  • It integrates agricultural and industrial sectors, in. nutshell it lends to economic development of the country.

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