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What is role of Marketing in Business?
Jagran Josh
Feb 25, 2015 15:57 ISTRole of Marketing in Business: The role of marketing in business success has become vital due to varied reasons that are as follows:
- Technological changes are taking place at fast pace.
- Competition has become intense in the market.
- Consumer tastes and preferences are changing very fast.
- Production is organized on a large scale.
- It bridges the gap between production and sale of goods, making economic activity possible.
- It integrates agricultural and industrial sectors, in. nutshell it lends to economic development of the country.
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