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What is SWOT Analysis?

Important banking qna for banking aspirants, which is helpful in banking exam.

Mar 18, 2015 17:14 IST
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SWOT Analysis means a structured planning method, which is used to evaluate the strengths, weaknesses, opportunities, and threats that are involved in a project or in business venture.

Characteristics

  • SWOT Analysis is considered as tool for auditing and its environment.
  • It is the first stage of planning and helps the marketers to focus on key issues.
  • SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
  • Strengths and Weaknesses are internal factors.
  • Opportunities and threats are external factors.

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