The American multinational corporation Apple in the month of March 2013 bought the indoor GPS mapping firm wifiSLAM for 20 million dollars.
The acquisition is being seen as a challenge to Google’s dominance of mobile mapping software.
WifSLAM’s technology, which is focused on mapping indoor spaces could allow Apple to pinpoint the location of users inside buildings to within 2.5 metres — an asset that could be of high value to advertisers wishing to target mall shoppers.
Wifislam's technology works by using smartphones topinpoint its location (and the location of your friends) in real-time to 2.5m accuracy using only ambient WiFi signals that are already present in buildings.
It can also be seen that Google already has an extensive catalogue of public floor plans which it used to map the interior of public buildings for users of its Google Maps service.
Apple tried to challenge the domination of Google Maps when it released its own mapping software with the launch of the iPhone 5 and iOS 6 in 2012. However the software was extensively criticized for being imprecise and confusing resulting Apple to issue an apology to users and recommend using third-party products.
When: March 2013
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