Apple Inc. on 21 January 2015 acquired United Kingdom based startup firm Semetric Ltd to add music analytics tool in its devices that will measure how fans are following music, TV, games and films.
As per the deal, Apple will get access to Semetric's Musicmetric Pro dashboard which tracks billions of online interactions including on social media.
In October 2014, Apple acquired Beats Electronics Llc that is known for its premium headphones line as well as Beats Music, a subscription-based online music streaming service.
• Based in London, Semetric Limited was founded by Gregory Mead, Marie-Alicia Chang and Matthew Jeffery.
• Musicmetric is the trading name of the music analytics product line from Semetric Ltd.
• Launched in 2008, Musicmetric platform monitors and analyzes online interactions about artists and brands.
• The dashboard provides users with information about fans, including gender, location, age and how many times they play or share a particular song.
What: acquired by Apple Inc
When: 21 January 2015
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