Domestic Automobile Sales Decreased in December 2012 despite Heavy Discounts
Inspite of offering heavy discounts and attractive offers, automobile companies failed to attract customers, resulting in low sales in December 2012.
The domestic automobile sales finished at the lower end in December 2012, just like the remaining year, despite all the discounts.
The homegrown auto manufacturer Tata Motors recorded a surprising drop of 51 percent in its sales in the month of December 2012. Apart from this, other car manufacturers such as General Motors, Toyota and Korean Hyundai Motor also witnessed decline in the sales in December 2012. However, Honda Motor Co, Mahindra & Mahindra (M&M) and Ford India registered a fair rise in their sale.
The scenario of dropping-sales has continued throughout the year 2012 despite heavy discounts and offers. The automobile market however remained depressed throughout 2012 on the grounds of negative factors such as worsening economic conditions as well as higher rates of interest.
The automobile market remained low even in terms of sales of two-wheelers. While the market leader Hero MotoCorp recorded flat sales, TVS on the other hand witnessed a 10 percent decrease.