Eicher Motors on 19 January 2015 appointed Rudratej Singh as President of Royal Enfield. He will report to Eicher Motors Managing Director & Chief Executive Officer Siddhartha Lal.
Earlier, he was based in Singapore with Unilever as Vice-President — South Asia, HPC & Foods Marketing Operations.
As President, he will be responsible for building thought leadership for the brand and leading the commercial business for Royal Enfield.
It would include global sales and after-sales, brand and marketing, new product strategy and creating and growing new business opportunities such as apparel, accessories, and other adjacencies.
His experience in marketing mix development and managing brand equity along with global perspective will help the company’s objective of becoming leaders in the mid-sized motorcycling segment.
Royal Enfield is the Chennai-based arm of the company. It currently sold various models including Bullet, Classic and Thunderbird.
Who: Eicher Motors
When: 19 January 2015