The adidas has started a weekly series of online documentary-style films titled Brazuca around the World to excite football fans as the 2014 FIFA World Cup Brazil gets closer. The series of the film was launched by Adidas on its YouTube Channel on 22 April 2014.
The film has been shot via brazucam that involves six HD cameras, placed on the official ball of the 2014 FIFA World Cup in Brazil. The brazucam technology will allow its fan to enjoy a 360 degree view of the action.
The film will depict the journey of the ball for seven-week across different countries including Spain, Germany, England, Russia, Japan, the USA and Mexico. The journey will end in Brazil. This tour of the ball will officially begin with a behind-the-scenes training session featuring current FIFA World Cup holders Spain. For the next seven weeks, adidas will release one film per week via the adidas Football YouTube channel.
The film will feature star footballers like Xavi Hernandez, Dani Alves, Cristian Tello, Bastian Schweinsteiger, Manuel Neuer, Philipp Lahm and David Villa in the seven films.
For the audience, the film will be available in an interactive format and will allow them to choose their preferred view of the proceedings. As a part of this initiative, the users will also win signed merchandise from adidas.
When: 22 April 2014