Flipkart on 6 March 2015 acquired mobile ad network AdiQuity. The acquisition is aimed at increasing advertising muscle of Flipkart.
The deal amount was not disclosed by both the companies. The deal marked the online retailer's first acquisition in 2015 so far.
AdiQuity has a history of mobile innovations and extremely valuable experience in the ad space. The company was started in 2006 as a search engine. It has raised 15 million US dollar so far from Sequoia Capital and Sandstone Capital. The company profile includes video ads, geography-based targeting and interactive ads.
The company claims to serve 25 billion ad impressions per month across more than 200 countries and claims to have more than 15000 app developers and publishers onboard.