Google acquires Paris-based startup Moodstocks

Jul 8, 2016 11:00 IST

MoodstocksSearch Giant Google on 6 July 2016 acquired Moodstocks, a startup based out of Paris that develops machine-learning based image recognition technology for smartphones.

Moodstocks' application programming interface (API) for developers are described as the Shazam for images. With this acquisition, Moodstocks’ API and SDK will be discontinued soon.

Highlights of the acquisition
• The terms of the deal were not disclosed.
• Moodstocks' on-device image recognition software for smartphones will be phased out as it joins Google.
• Moodstocks' team will also move over to Google's R&D center in Paris.

About Moodstocks
• Moodstocks was co-founded by Denis Brule and Cedric Deltheil.
• The company has developed technology that aids smartphones in identifying the objects captured by their cameras.
• In 2012, it introduced on-device image recognition and has been working on object recognition through the use of machine learning and computer vision.

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Quick Digest

Who: Google

What: Acquired Moodstocks

When: 6 July 2016

Is this article important for exams ? Yes5 People Agreed
Read more Current Affairs on: Google , acquires , Paris-based , startup , Moodstocks

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