ICC awarded global broadcast rights from 2015 to 2023 to Star India and Star Middle East
The International Cricket Council (ICC) on 10 October 2014 awarded the global broadcast agreement rights for ICC Events from 2015 to 2023 to Star India
The International Cricket Council (ICC) on 10 October 2014 awarded the global broadcast agreement rights for ICC Events from 2015 to 2023 to Star India and Star Middle East.
The agreement is said to be the biggest ever global broadcast partnership of Cricket. The agreement included the eight-year period. During the period, 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020) will be held.
The decision was made by the ICC Business Corporation (IBC) Board during a meeting at the ICC headquarters in Dubai. IBC is the commercial arm of ICC.
The decision followed a robust tender, bidding and evaluation process which was started in July 2014.
The process of Selection
During the process, the ICC received 17 competitive bids from various broadcasters across different territories for its audio-visual rights.
The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of 2015 ICC Cricket World Cup 2015.
About Star India
Star India is one of India’s largest media and entertainment companies and is a fully owned subsidiary of 21st Century Fox, INC.
The Star group has defined India’s broadcast media over two decades and today broadcasts more than forty channels in seven languages, reaching more than 650 million viewers every week across India and around 100 other countries.
About Star Middle East
Star Middle East is a wholly owned subsidiary of 21st Century Fox, INC. in the Middle East. It distributes 13 satellite cable television channels in the Middle East and Africa.