International Data Corporation (IDC) released a report on 24 February 2015 on Indian smartphone market. For the fourth quarter (October-December) of 2014, report highlighted that South Korean handset maker Samsung continued to retain its top position in the Indian Smartphone market.
Highlights of the report
• Samsung mopped up 22 percent of the market share followed by Micromax (18 percent0, Intex (8 percent) Lava (7 percent), Xiaomi (4 percent) and the rest (41 percent).
• According to IDC India, the smartphone market observed shipment contraction in Q4 for the first time ever (quarter-on-quarter basis).
• The Q4 of 2014 was seen as a correction phase wherein the smartphone market declined by 4 percent whereas the feature phone market plummeted by approximately 14 percent over the third quarter (July-September) 2014.
• The contraction in the shipment was largely owing to a high channel inventory at the beginning of the quarter amongst general trade which in turn was caused by the surge witnessed in online sales during festive season.
• The overall mobile phone market stood at 64.3 million units in Q4 2014, which reflects a sequential drop of 11 percent over Q3 2014 and an annual drop of five percent.
• Feature phone to smartphone migration trend is clearly visible. Smartphones formed a healthy 35 percent of the overall mobile business in Q4 2014, which is up by 13 percent from a year ago, that is, Q4 2013.
• Smartphone vendors are quick in gauging the consumer demand for 4G handsets. In percentage terms, 4G handsets are still in single digit.
• IDC anticipates a sluggish first quarter (January-March) 2015. However, a few global vendors which were in the inventory correction phase until now are likely to exhibit big shipment numbers starting Q1.
When: 24 February 2015