Indian dairy sector majors decided to celebrate 26 November as National Milk Day to mark the 93rd birth anniversary of Father of White Revolution, Dr. Verghese Kurien.
Indian diary sector majors that have joined hands are National Dairy Development Board (NDDB), Indian Dairy Association (IDA) along with around 22 state level milk federation's including Gujarat's own - Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets brand Amul.
As part of the celebrations, 200 lakh milk pouches of Amul will carry the National Milk Day's logo featuring Dr Kurien for a week across the country.
Amul organised school campaigns, interactions with youngsters, plant visits, milk drinking contests, activities in orphanages, essay/drawing/quiz competitions in schools, and milk moustache competitions, among others.
The idea of celebrating birth anniversary of Dr. Kurien as National Milk Day was first mooted by IDA. The idea was mooted on the lines of World Milk Day celebrated globally on June 1 since 2001 under the aegis of United Nations Food and Agriculture Organization (FAO).
World Milk Day is celebrated to publicize activities related to milk and milk industries and raise public awareness about the importance of milk and milk products for everyone throughout life.
About Dr. Verghese Kurien
Dr. Verghese Kurien is also known as the Milkman of India and the architect of Operation Flood, the world's biggest agricultural development programme. Operation Flood, the billion liter idea, transformed India from a milk-deficit country into the world’s largest milk producer.
He founded around 30 institutions of excellence (like AMUL, GCMMF, IRMA, NDDB) which are owned, managed by farmers and run by professionals.
In 1963 he received Ramon Magsaysay Award and in 1989, he was named for the World Food Prize by World Food Prize, USA.
He was conferred with Padma Shri in 1965, Padma Bhushan in 1966 and Padma Vibhushan in 1999 by Government of India.
Books of Dr. Verghese Kurien
Dr. Kurien wrote two books An Unfinished Dream (1997) and I Too Had a Dream (2005). In 2013, Verghese Kurien: The Man with the Billion Liter Idea was published by Amar Chitra Katha
The Audio Autobiography of Dr. Kurien The Man Who Made the Elephant Dance – in the voice of Tom Alter with Audio Foreword by Ratan Tata was released.
What: decided to celebrate
When: 26 November 2014
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