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IOC Sold Exclusive Broadcasting Rights for 2014, 2016 Olympics to STAR India

Aug 1, 2013 15:36 IST

The International Olympic Committee sold the broadcasting rights for the 2014 and 2016 Olympics to STAR India. It is important to note that this move is crucial because India is suspended from the Olympic movement. The IOC suspended India from Olympic in December 2012 because of disputed elections.

The IOC announced that STAR India was given the exclusive rights of the 2014 and 2016 Olympics in India, as well as Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka. Though the value was not disclosed, but the overall package includes the 2014 Youth Olympics in Nanjing in China, 2014 Sochi Winter Games and 2016 Rio de Janeiro Games.

Through the IOC deal with the Asia-Pacific Broadcasting Union, the Indian public broadcaster Doordarshan has the rights for 2012 London Games. The pay-television rights were held by ESPN.

STAR India acquired the exclusive rights for all kinds of media platforms, which also include free-to-air television, mobile and the Internet as well as subscription television. The exclusive rights were made for Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.

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