State government of Madhya Pradesh appointed Madhuri Dixit as the brand ambassador of maternal and child health campaign, Mamta Abhiyan. The campaign will kick off from 26 June 2014 with an event organised in collaboration of Bhopal unit of UNICEF.
Health Department launched Mamta Abhiyan in 2013 as part of a move to bring down the maternal and infant mortality rates and improve maternal and child health in the State by providing better facilities.
Apart from this, Aamir Khan will visit the state on 16 June 2014 to inaugurate a separate centre for women Mahila Sewa Kendra of the State-run JP hospital.
Who: Madhuri Dixit
When: 6 June 2014
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