The Maharashtra Government on 18 April 2016 decided to make it mandatory to have a hologram on every alcohol bottle manufactured and sold in the state. The step was taken to check sale of spurious liquor.
The Government decided to paste polyester base track and trace hologram, to be supported by a mobile app, which will help consumers find out whether the liquor is fake or genuine.
The technique will also help prevent loss of revenue due to cheap liquor being imported into Maharashtra from neighbouring states.
The Government is currently developing a free of cost mobile app, which when brought in contact with the hologram, will immediately generate a green or red mark indicating to the buyer whether the liquor, wine, country made liquor, Indian Made Foreign Liquor (IMFL) is fake or genuine.
If one holds the liquor bottle against the mobile app one will get a green tick mark indicating it is a genuine product. A red tick mark will indicate the product is fake.
The decision will be implemented either from 1 July 2016 or 1 August 2016. The decision was taken keeping in mind the last year’s tragedy at Malwani where about 100 people died after consuming spurious liquor.
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When: 18 April 2016