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Mahindra forayed into the Motorcycle Segment with the Unveiling of two 110cc bikes

Jan 5, 2013 18:56 IST

Automobile manufacturing corporation Mahindra in the month of December forayed into the motorcycle segment with two 110 cc models.

Mahindra Two wheelers Ltd, the two wheeler arm of Mahindra group, previewed two new motorcycles Centuro and Pantero at a function on 4 January 2013 in Mumbai.

The motorcycles are designed completely in-house at the Mahindra R&D Centre in Pune and are powered by the MCi-5 engine manufactured at the company's Pithampur facility in Madhya Pradesh.

The Centuro had features include anti-theft system with engine immobiliser and a remote 128 bit encrypted flip key. They also have Guide lamps that continue to be lit as the rider walks away after parking the vehicle, LED tail and pilot lamps are other features.

The 110cc Pantero, is basically targeted at young first time buyers, it has features such as LED pilot and tail lamps, digital dashboard and a 13.7-litre fuel tank among others. It gives a mileage of 79.5 kmpl (ARAI certified).

The motorcycle models possess intelligent and class-defining features targeted at distinct consumer segments, the company said.

The company had invested around 100 crore Rupees in the research and development of the products but they are finding it difficult to give total investment in product development as there is a lot of common platform sharing.

Mahindra 2 Wheelers, which was founded in 2008 majorly, manufactures scooters and motorcycles. It was founded when Mahindra & Mahindra acquired the business assets of Kinetic Motor Company.

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Read more Current Affairs on: Centuro , Pantero , Mahindra , Mahindra R&D Centre

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