Homegrown handset maker, Micromax took over Korean electronics giant Samsung and became India’s biggest smartphone vendor and third largest in the world. This was revealed by a report released by research firm Canalys on 4 February 2015.
According to the report, in October-December 2014 (Quarter 4), Micromax controlled 22 percent market share in smartphones shipments in India compared to 20 percent market share of Samsung.
The top four players in India by units shipped were Micromax, Samsung, Karbonn and Lava.
Micromax’s flagship line of products very effectively targeted the 9000 rupees to 12000 rupees segment with products like Canvas Nitro and Canvas Hue. This important segment helped Micromax to achieve the numero uno position.
Over the last few quarters, Samsung has gradually lost its market share in India to domestic players like Micromax, Lava, Karbonn as well as global rivals like Motorola and Xiaomi.
Globally too, Samsung has been facing tough competition from Apple and Chinese tech major Xiaomi. Its share in the smartphone market has also witnessed a decline in the past couple of years.
In 2014, Samsung had 24.5 percent share of the global smartphone market, 31.3 percent in 2013 and 30.3 percent in 2012.
Apple managed to close the gap with rival Samsung after nearly 3 years at number two position in the global smartphone market as iPhone sales increased in Brazil, Russia, India and China (BRIC) as well as the US in Q4 of 2014.
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