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News Corp acquired Indian start-up firm BigDecisions.Com

Dec 22, 2014 18:52 IST

Rupert Murdoch-led News Corp on 21 December 2014 acquired India's financial advisory start-up firm BigDecisions.Com for an undisclosed sum.

The acquisition of BigDecisions.Com includes the site's parent company, FinDirect Services Pvt Ltd.

BigDecisions.Com started in 2013 by Manish Shah and Gaurav Roy help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data.  

With the acquisition, now Shah and Roy both will report to Raju Narisetti, News Corp Senior Vice President, Strategy.

The acquisition forms the part of News Corp’s strategy to expand its presence in digital media.

Earlier in November 2014, News Corp acquired 25 percent stake in Indian realty portal PropTiger.Com for 30 million US dollar. It picked up the stake in Singapore-based Elara Technologies Pte Ltd, the parent firm of PropTiger.Com.

About News Corp

News Corporation or News Corp. was an American multinational mass media corporation headquartered in New York City. It was the world's second-largest media group in 2011 in terms of revenue, and the worlds third largest in entertainment in 2009.

In June 2012, Rupert Murdoch announced to split the company into two publicly traded companies, one oriented towards media, and the other towards publishing.
The split formally took place in June 2013 where the present News Corp. was renamed 21st Century Fox comprising primarily of media outlets, while a new News Corp was formed to take on the publishing and Australian broadcasting assets.

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