Odisha Chief Minister, Naveen Patnaik launched Facebook's programme called 'She Means Business' for women entrepreneurs in the state on 10 August 2017.
The programme was launched in partnership with Odisha’s micro, small and medium enterprises (MSME) department and Project Mission Shakti.
• Under the scheme, around 25000 women entrepreneurs and Self-Help Group (SHG) members will get training on digital marketing skills by the end of 2018.
• The training will involve teaching of basic nuances of digital marketing like how to start your business on Facebook, how to make it real-time business, how to give quick response to queries and ensure timely delivery and quality assurance.
• The social media platform, Facebook, will be monitoring the growth of the MSMEs in Odisha after imparting training to them in the next one year.
• It will also prepare a data base of the MSMEs through registrations in which they would be taking down the email ids and the mobile phone numbers of entrepreneurs in all the workshops.
Speaking on the occasion, Patnaik said that the state government’s partnership with Facebook aims to reduce the digital divide. He further said that it is the job of the government to empower people to aspire high with the faith that their aspirations will be turned into reality.
About the programme
The SheMeansBusiness programme has been launched in 16 countries across the world including India.
The programme celebrates women who have built and run businesses and aims to deliver resources to help those who might one day do so themselves.
It is designed to reach out to established and aspiring women entrepreneurs, in order to help them build and grow their business online.
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