Randstad India Country released a report on 17 April 2014 based on the survey of employed workforce in India.
Microsoft emerged as the most attractive employer in the survey followed by Sony India.
The survey covered more than 8000 potential and employed workforce in India. The survey found that the competitive salary and employee benefits and long-term job security were the most important factors when choosing an employer.
The survey showed that men preferred companies which offered competitive salary and job security, while women looked at better work atmosphere, accessibility and flexible working conditions.
Other criterion included financial health of the company, good work-life balance, pleasant working atmosphere and career progression opportunities.
The workforce aged above 35 years sought financially healthy companies for employment whereas those below 35 were attracted towards training and global career opportunities.
Meanwhile, more than 70 per cent respondent found IT, communication, telecom and ITeS industry to be the most attractive sector to work. This was followed by FMCG and retail, auto & auto-components sector.
With employee attrition on the rise, employer branding has become crucial, now more than ever, and companies are viewing this as a competitive differentiators tool' to build great brands that will help them attract, manage and retain best talent," he added.
Among the total respondents, 41% desired a more relaxed work schedule as a motivation to serve longer in a company, while 40 per cent considered less working hours as a key motivator.
What: released a report
When: 17 April 2014
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