Rio 2016 unveils official slogan for Olympic and Paralympic Games

Jun 17, 2016 10:00 IST

Rio SloganThe Rio 2016 organising committee on 14 June 2016 revealed the official slogan, A New World, for the first Olympic and Paralympic Games in South America.

The slogan was unveiled by Thomas Bach, president of the International Olympic Committee (IOC), at a special ceremony held at Olympic Park in Barra da Tijuca, Brazil.

Besides, the organising committee also unveiled the designs for the 2488 gold, silver and bronze medals that ten thousand athletes will soon be competing for.

What the slogan is all about?

A new world will be the front and center message that will be transmitted around the world in the lead-up to and during the 2016 Games.

The slogan was chosen to show the desire of Rio 2016 for a better world.

The creation of a slogan is a tradition of each Olympic Games. Previous Olympic mottos included Welcome home for Athens in 2004, One world, one dream for Beijing in 2008, and Inspire a Generation for London in 2012.

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