State Bank of India (SBI) on 11 April 2014 launched its Twitter handle account. SBI aims to strengthen its social media presence with this launch.
The Twitter handle for SBI is TheOfficialSBI. The bank expects this Twitter handle to connect better with the tech-savvy young generation.
Earlier, SBI had also launched accounts on Facebook and Youtube.
Mid-sized private sector lender Kotak Mahindra Bank had launched twitter-linked current accounts in March 2014.
The bank offers a wide range of banking products and financial services to corporate and retail customers through variety of delivery channels. It caters to over 165 lakh internet banking users and 85 lakh Mobile Banking users.
Twitter Inc. is based in San Francisco and has offices in New York City, Boston, San Antonio and Detroit.
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called tweets.
Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and the site was launched in July 2006.
When: 11 April 2014
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