Star India Pvt. Ltd on 11 February 2015 acquired the Telugu television channel network Maa Television Network Ltd (MTNL) including its brand, assets and four channels for an undisclosed amount.
With this acquisition, Star India will get access to the Telegu TV market, the second largest regional market in India in terms of revenue potential. The acquisition will come into effect once the policies and procedures in the business of Maa TV are aligned with the policies of Star India.
However, the management of Maa Television Network will remain with its owners Nimmagadda Prasad, Telugu film personalities Chiranjeevi, Akkineni Nagarjuna and Allu Arvind.
Maa Television Network Ltd
Founded by Penmetsa Murali Krishnam Raju in 2002, Maa TV is a Telugu-language television channel based in Hyderabad, India. Later, it was taken over by Nimmagadda Prasad, an entrepreneur.
MAA TV has Four channels in the Network. They are Maa TV, Maa Music, Maa Movies and Maa Gold.
Star India Pvt Ltd
Headquartered in Mumbai, Maharashtra, STAR India is an Indian media and entertainment company owned by 21st Century Fox.
STAR India's portfolio includes 33 channels in eight languages including STAR Plus, STAR Gold, STAR World, Jalsha Movies, etc.
Who: Star India Pvt Ltd
When: 11 February 2015