Swachhata Sangraam Abhiyaan was launched in Indore district of Madhya Pradesh on 1 September 2015. On the occasion, over 100 public representatives donated 140 toilets for the poor.
The aim of the programme is to make the entire district open defecation-free by the end of the financial year 2015-16. Depalpur tehsil is going to be the first tehsil of the district to achieve this milestone.
The district collector P Narahari announced that the first three village panchayats to eradicate open defecation would be awarded the Ahilya Gram Puraskar. The winners would be given cash prize of 20 lakh rupees, 15 lakh rupees, and 5 lakh rupees respectively.
He also announced that all panchayats that become open defecation free by 2 October 2015 would be given a cash prize of 3 lakh rupees each.
Apart from this, the collector also said that those who are donating toilets would be given the title of Swachata Shiromani and their names would be put up on the board in the village where they made the donation.
Person doing the best work under the programme would be awarded the titles of Swachata Nayak and Swachata Senani.
In addition to these awards, the collector also announced that those who do not work towards making their areas open defecation free would be publicly shamed. For this purpose, Shame Yatra (procession) would be taken out on the first day of every month in each village and the names of the errant persons would be made declared.
These possessions will be carried out till the date the village achieves its defecation free status. The day the village is declared open defecation free, a Garva (pride) Yatra will be taken out.
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When: 1 September 2015