Tata Literature Live! Survey 2014 released found that 78 percent of the population across India still prefers Printed books over E-books. That is, four out of five people in India still prefers printed words.
The Survey was released after the conclusion of the 5th edition of Tata Literature Live! The Mumbai LitFest on 2 November 2014.
Findings of the Survey
The findings of the survey are insightful. As Mukund Rajan, Member – Group Executive Council and Brand Custodian, Tata Sons, said, “The findings comes at a time when the world of primetime TV, breaking news, and intensive social networking is the norm, reading books still remain a popular activity.”
When: 2 November 2014
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