Tata Literature Live! Survey 2014 found 78% population prefers Printed books over E-books
Tata Literature Live! Survey 2014 released found that 78 percent of the population across India still prefers Printed books over E-books...
Tata Literature Live! Survey 2014 released found that 78 percent of the population across India still prefers Printed books over E-books. That is, four out of five people in India still prefers printed words.
The Survey was released after the conclusion of the 5th edition of Tata Literature Live! The Mumbai LitFest on 2 November 2014.
Findings of the Survey
- Across-generations, the highest preference for printed books is shown by post-millennials readers in the age group of less than 20. An 81 percent population of this age group prefers printed books over E-books.
- This is followed by those in the age group of 21-30 with 79 percent, 31-40 age group and 41-50 age group with 75 percent each, the lowest being the age-group of 50 and above with 74 per cent.
- 83 percent of women prefer printed books over e-books compared to 75 percent of men.
- Regionally, Mumbai leads the story with 80 percent of its population opting for the printed books which is highest among the metros.
- Mumbai is followed by population of Delhi with 79 percent, Kolkata with 78 percent, Bengaluru with 77 percent and Chennai with 76 percent.
- Kolkata is the literary capital of India as - 67 percent people opted for leisure literary reading once a week, 17 percent respondents have more than 300 literary books and 49 percent people choose reading as an escape from a bad day, all highest among other metros.
The findings of the survey are insightful. As Mukund Rajan, Member – Group Executive Council and Brand Custodian, Tata Sons, said, “The findings comes at a time when the world of primetime TV, breaking news, and intensive social networking is the norm, reading books still remain a popular activity.”