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Tennis Player Novak Djokovic appointed as Goodwill Ambassador of UNICEF

Aug 27, 2015 14:55 IST

Novak Djokovic, the world’s top ranked tennis player, was on 26 August 2015 appointed as the Goodwill Ambassador of the United Nations Children’s Fund (UNICEF), after having served as the UNICEF’s Serbia Ambassador.

He also signed a Memorandum of Understanding between the World Bank and the Novak Djokovic Foundation to promote early childhood development. The Fund and the Foundation have established a close cooperation on bringing early childhood services to every child and family in Serbia.

Novak Djokovic has been lending his support to children's welfare since he teamed up with UNICEF in 2011. He has been working for improving the lives of children, especially those who are amongst the most marginalized, with a particular focus on the importance of early childhood education.

With this, Djokovic has joined other accomplished and dedicated UNICEF Goodwill Ambassadors including Danny Kaye, Audrey Hepburn, David Beckham, Harry Belafonte, Orlando Bloom, Katy Perry, Sir Roger Moore, Shakira, Maxim Vengerov, Serena Williams and others.

Djokovic is one of the most dominant players to ever set foot on a tennis court. To date, Djokovic has won a total of 54 career titles, including 9 Grand Slams and he was a Medallist at the 2008 Summer Olympics in Beijing.

Novak Djokovic's contributions to UNICEF
He has also supported the improvement of quality of preschool programmes in Serbia. His foundation, Novak Djokovic Foundation, also funded UNICEF Serbia’s innovative family outreach service aimed at connecting with families living in urban areas, which has now been integrated into the Serbian child protection system.

During the floods in the Balkans in 2014, Novak made donations to UNICEF to help with the emergency aid efforts.

He also supported the Schools for Asia initiative in Bangladesh, China and the Philippines alongwith the help of apparel giant UNIQLO.

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