Union Agriculture Minister Radha Mohan Singh on 11 September 2014 launched the Reefer Vehicle Call-in-Centre (RVC) for smooth transportation of perishable goods. The RVC will facilitate in creation of a database of bottlenecks and their types experienced during the transportation of goods on the national highways.
The database that will be created on the basis of response generated from this exercise will help in devising long term plans and policies to alleviate bottlenecks and thus control inflation in prices of perishable goods in the country.
RVC is a joint initiative of the Department of Agriculture and Cooperation, National Centre for Cold-chain Development (NCCD) and Mahindra Logistics.
How RVCs will be helpful in dealing with bottlenecks?
With the launch of the RVCs, the vehicles (more than 30000) that carry perishable goods like vegetables, fruits, dairy products, poultry, pharmaceuticals and others can register their complaints related to the bottlenecks like extortion, transit delays, harassment and others on toll free number 18002676223.
The information provided by the RVC would help transporters to en-route trips away from critical zones and improve service options for refrigerated transport services.
Overall, the actions that will be taken on the basis of the complaints received would help in minimizing wastage that occurs due to delay in transportation of perishable goods. Thus in future it will also help in devising and developing other modes of long haul transport of farm produce.
The toll free calls will be handled by Mumbai-based Reefer Vehicle Call-in-Centre (RVC) that has been developed jointly by NCCD and Mahindra Logistics.
When: 11 September 2014