The automobile company, Volkswagen in the third week of January 2013 unveiled its new advertising campaign called Fast Start to restate the strength, safety standards and new features in its car, Polo and Vento.
The campaign has been designed with the motive of forwarding the brand’s core DNA and to meet the demands of the consumer, as well. This campaign has also been promoted in form of a Unique Promotional Campaign named LUCKY 13, a content designed for the buyers of Vento and Polo. Lucky 13 has been created to make 13 lucky for customers and change the pre designed perception.
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