World Sparrow Day observed with the theme I Love Sparrows
The day is observed to raise awareness of the house sparrow and other common birds to urban environments, and of threats to their populations.
20 March: World Sparrow Day
The World Sparrow Day was observed globally on 20 March 2015 with the theme I Love Sparrows. The theme has been inspired by the hope that more and more of us will celebrate the relationship between People and Sparrows.
The day is designated to raise awareness of the house sparrow and other common birds to urban environments, and of threats to their populations.
The day is observed in almost 50 nations and involves leading ornithology institutions and bird organisations.
The Sparrow Day is an international initiative by the Nature Forever Society of India in collaboration with the Eco-Sys Action Foundation (France) and numerous other national and international organisations across the world. The first World Sparrow Day was celebrated in 2010 in different parts of the world.
World Sparrow Day aims to provide a meeting ground for people from different parts of the world to come together to play an important role in advocacy and in spreading the awareness on the need of conserving common biodiversity or species of lower conservation status.
Nature Forever Society
The Nature Forever Society was started by Mohammed Dilawar, an Indian conservationist who started his work helping the house sparrow in Nashik, and who was named one of the Heroes of the Environment for 2008 by Time magazine for his efforts.
Nature Forever Society has been working for the conservation of house sparrows and other common flora and fauna in urban habitats since 2005. The mission of the Nature Forever Society is to involve the citizens into the conservation movement of India especially in urban landscapes.
On 20 March 2010, the Indian Postal Department released a stamp of the house sparrow on 20 March 2010.
In 2012, Sparrow was declared as the state bird of Delhi by the then Delhi Chief Minister Sheila Dikshit.