Online restaurant search service provider Zomato Media Pvt Ltd on 29 January 2015 acquired Turkish company Mekanist for an undisclosed sum.
With the acquisition of Mekanist in an all cash deal, Zomato’s restaurant coverage will increase to more than 75000 across Turkey from about 27500 now.
The Mekanist team will integrate into Zomato and all of Mekanist’s traffic and restaurant-related content will move to Zomato. Moreover, Mekanist app users will be able to use the Zomato app.
Turkish restaurants will be able to make use of Zomato's hyper-local advertising model to reach out to target customers that are searching for restaurants in and around their location.
This is Zomato’s seventh acquisition in six months. Earlier, it acquired US-based firm Urbanspoon for about 50 million US dollars.
Zomato has also recently acquired local dominant restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, and Italy.
• Mekanist is an online restaurant search and discovery platform based in Turkey. It was founded by Ali Servet Eyuboglu in 2008.
• Mekanist has over 190000 listed establishments such as the most popular restaurants, cafes and bars along with over 500000 reviews from its 1.5 million signed-up user base on web and mobile.
• It is one of the first and most successful tech start-ups to emerge from the Turkish ecosystem.
Who: Zomato Media Pvt Ltd
When: 29 January 2015