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Mass Communication System

28-NOV-2015 15:34

    A process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations is called Mass Communication System.

    Radio

    Radio broadcasting started in India in 1923 by the Radio Club of Bombay. Since then, it gained immense popularity and changed the socio- cultural life of people. Within no time, it made a place in every household of the country. Government took this opportunity and brought this popular mode of communication under its control in 1930 under the Indian Broadcasting System. It was changed to All India Radio in 1936 and to Akashwani in 1957. All India Radio broadcasts a variety of programmes related to information, education and entertainment. Special news bulletins are also broadcast at specific occasions like session of parliament and state legislatures.

    Television (T.V.)

    Television broadcasting has emerged as the most effective audio-visual medium for disseminating information and educating masses. Initially, the T.V. services were limited only to the National Capital where it began in 1959. After 1972, several other centres became operational. In 1976, TV was delinked from All India Radio (AIR) and got a separate identity as Doordarshan (DD). After INSAT-IA (National Television-DD1) became operational, Common National Programmes (CNP) was started for the entire network and its services were extended to the backward and remote rural areas.

    Satellite Communication

    Satellites are mode of communication in themselves as well as they regulate the use of other means of communication. However, use of satellite in getting a continuous and synoptic view of larger area has made satellite communication very vital for the country due to the economic and strategic reasons. Satellite images can be used for the weather forecast, monitoring of natural calamities, surveillance of border areas, etc. On the basis of configuration and purposes, satellite system in India can be grouped into two: Indian National Satellite System (INSAT) and Indian Remote Sensing Satellite System (IRS). The INSAT, which was established in 1983, is a multipurpose satellite system for telecommunication, meteorological observation and for various other data and programmes.

    The IRS satellite system became operational with the launching of IRS-IA in March 1988 from Vaikanour in Russia. India has also developed her own Launching Vehicle PSLV (Polar Satellite Launch Vehicle). These satellites collect data in several spectral bands and transmit them to the ground stations for various uses. The National Remote Sensing Centre (NRSC) at Hyderabad provides facilities for acquisition of data and its processing. These are very useful in the management of natural resources.

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