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    What is “Adopt a Heritage: Apni Dharohar Apni Pehchan” Project?

    Adopt a Heritage, Apni Dharohar Apni Pehchan scheme was recently launched. Know all about the project, ministry involved, significance and key facts here
    Created On: Dec 30, 2020 14:00 IST
    Modified On: Dec 30, 2020 15:05 IST
    Apni Dharohar Apni Pehchan
    Apni Dharohar Apni Pehchan

    Why In News?

    Adopt a Heritage, Apni Dharohar Apni Pehchan scheme was launched 27th September 2017, which also was World Tourism Day. Know more about the project here.

    Adopt a Heritage: Apni Dharohar Apni Pehchan

    About: Ministries/Agencies Involved

    The ministries involved in the project are:

    1. Ministry of Tourism
    2. Ministry of Culture and Archaeological Survey of India, ASI 
    3. State/UTs Governments

    Under the project, 27 Memorandum of Understandings (MoUs) has been awarded to 12 Monument Mitras for 25 sites and 2 technological interventions across India.

    Aim: 

    1. The project aims to develop tourism amenities at heritage natural tourist sites all across India
    2. It aims at making the places tourist-friendly in a phased manner.
    3. It also will make public and private sector companies, trusts, NGOs, other stakeholders to become ‘Monument Mitras’.

    How will the project be implemented?

    1. The companies mentioned above would become Monument Mitras to take up the responsibility of developing and upgrading the basic and advanced tourist amenities at the tourist sites, along with their interest and viability in terms of a sustainable investment model under CSR
    2. This would be done for an initial phase of 5 years
    3. The corporate sector would be using the Corporate Social Responsibility (CSR) funds for the upkeep of the site

    How are the Monument Mitras selected?

    1. The Monument Mitras would be selected through a clear screening process. 
    2. The ‘oversight and vision committee,’ that is co-chaired by the Tourism Secretary and the Culture Secretary, would be selecting them on the basis of the bidder’s ‘vision’ for carrying out the development process at the heritage site.

    What amenities will be provided?

    1. Facilities such as clean drinking water facility illumination
    2. Ease of access to the project 
    3. Aesthetics and cleanliness of the site 
    4. Installation of Digi kiosk and ticketing kiosk
    5. Signage - descriptive and directional
    6. WiFi facilities 
    7. Advance amenities like Visitor Facility Centre 
    8. Sound and Light Show
    9. Snack Counter & Souvenir Shop 
    10.  Augmented Reality Experience and Virtual Reality (360-degree experience)

    Monument Mitras would get limited visibility on the site premises and on the Incredible India website. Other schemes for promoting tourism are Dekho Apna Desh, Iconic Tourist Sites, Swadesh Darshan, Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) etc. 

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    FAQ

    What is the aim of Apni Dharohar Apni Pehchan project?

    The main aim of the project is to provide basic amenities that include cleanliness, public conveniences, safe drinking water, ease of access for tourists, signages, illumination, Wi-fi

    Will the government give funds in Apni Dharohar Apni Pehchan project?

    The project involves Private/Public Companies/Organizations and Individuals to adopt Monuments, Natural Heritage Sites and other Tourist Sites, primarily under CSR. No fund is given by the Ministry of Tourism.

    When was Adopt a heritage: Apni Dharohar Apni Pehchan project launched?

    Adopt a heritage: Apni Dharohar Apni Pehchan project was launched on 27th September 2017

    Which ministry is handling Adopt a heritage project?

    Ministry of tourism and ministry for arts and culture are handling Adopt a heritage project

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