World Television Day was affirmed in 1996 by the UN in acknowledgement of the increasing influence that television has. It has a potential role in sharpening the focus on various major economic and social issues. It has become most prominent form of media in the present-day. UNESCO recognizes the significance of television as a means of communication and of updating information for the mass. Most importantly it is useful in least-developed countries. It shows us similarities among the people around the globe.
The United Nations General Assembly stated 21 November as World Television Day through resolution 51/205 of 17 December 1996. It was on 21stand 22ndNovember 1996, the United Nations held the first World Television Forum. In that forum few leading media personalities from all over the world met under the patronage of the United Nations. They discussed then growing implication of television in today's changing world. They considered mutual cooperation to enhance their power. That is why the General Assembly decided to proclaim 21 November as World Television Day.
The power of Information Media
The invention of television brought about a revolution. Furthermore, another revolution came when television was accepted globally. Media intrudes in our lives so very much that we do not even realize it. For us, now it is very difficult to ignore or abandon it. We should use all information cautiously to harness the strength of media and its affects.
Impact of television on our daily lives
In the present society, dependence on information technology and communications to perform its daily activities, including work, entertainment, education, health care, personal relationships, travel et al makes us its slave. We can surely say that the world today is regulated by advancements in technology.
Every new experience through television contours and stimulates our lives. Television educates, informs, entertains and instructs us in so many ways. Especially, the youth are greatly influenced and by now after so many years we can anticipate new value systems to emerge among them. There are advantages and disadvantages of things we do or see television is not the exception. It definitely has positive effect on our society such as; providing new information, spreading awareness, grooming new talents, globalization of culture etc.
Oath to be taken by Media
Television highlights on global concerns and provides a platform of understanding communities everywhere. A responsible media raises awareness and reports the success stories and challenges that world face today. People love to watch TV so their job should be to continue to make it better and better always. Television represents a symbol for communication and globalization in the existing world.
Living in such an amazing world, and television is firmly part of that new digital world. It is still the way to reach the citizens and talk to them about how it affects their lives. It’s still the way to bring people together, to laugh, to debate, to learn about different existing communities worldwide.
This day was brought in recognition due to the increasing impact television has on the world. Television has got acknowledgement as a major tool in affecting public opinion. Its impact and presence and its influence on world politics could not be denied. It will become the best way of entertainment and information if all its negative effects are omitted. There must be some regulations to curb the channels who negatively affect our cultural and moral values. Always keep in mind these words "Technology is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with other”.
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