The World Wide Fund for Nature (WWF) is an international non-governmental organisation working on issues regarding the conservation, research and restoration of the environment formerly named the World Wildlife Fund. It was conceived on the 29th April 1961, and it’s first opened on 11th September that same year in the small Swiss town of Morges.
It is world’s largest and most experienced independent conservation organisation. Julian Huxley, Max. Nicholson, Peter Scott and Guy Montfort were the founders of WWF. It is independent foundation registered under Swiss law. The central secretariat for the network (called WWF International) is located in Gland, Switzerland.
Mission of World Wide Fund for Nature (WWF)
The mission of WWF’s is to stop the degradation of the planet’s natural environment and to build a future in which human live in harmony with nature through the following ways:
• Conserving the world’s biological diversity.
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption.
Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: oceans and coasts, forests, and freshwater ecosystems. Among other issues, it is also concerned with endangered species, sustainable production of commodities and climate change.