St. kabir Institute of Professional Studies (SKIPS), Ahmedabad

As the world economies are becoming highly competitive with the disruptive forces of internet and globalization, organizations have to run fast even to be able to stand still in the marketplace.Our course of PGDM in Marketing provides a right balance of both – the managerial view from the field and the academic view from the time-tested frameworks.Students develop abilities to correctly understand, critically analyze and resolve the business challenges like adapting to fast changing consumer behavior, pricing policies, marketing of intangible services, developing newer products, shorter product life-cycles, creating high impact branding and advertising and selling to business and retail consumers.Also, as products are fast being commoditized, managements of organizations have realized the importance of focusing on profitability and stakeholder value creation through various components of the marketing strategy. Whether the customer is a business organization or retail consumer, companies are focusing more on services and new product development to create ‘client stickiness’ for sustainable revenue stream and improved profitability.For the students having entrepreneurial plans of starting their own business or running a family business, our outcome based marketing courses will be of immense use.Marketing Communications.