Heartbroken by the catastrophe caused by the flood in Kerala, US tech giant Apple has announced to donate Rs 7 crore to provide the relief for the people of the state. "We're heartbroken by the catastrophic flooding in Kerala. Apple is donating Rs 7 crore to support the life saving work Mercy Corps India and the Chief Minister's Distress Relief Fund are undertaking to support survivors, help those who have been displaced and rebuild homes and schools," the Cupertino-based iPhone maker said in a statement.
The tech giant has also added a donation button to its home page, along with App Store and iTunes Store that allows customers to donate to Mercy Corps. "We have also activated a donation button on iTunes and the App Store so customers who wish to donate to Mercy Corps' efforts can do so easily," Apple said.
Apple is known for doing this to raise money for donation during major disasters. This allows its customers to donate $5, $10, $25, $50, $100, or $200 to Mercy Corps using debit and credit cards. The torrential rains and floods have damaged properties worth crores in Kerala and claimed 417 lives. While hundreds began returning home from relief camps, there are still over 8 lakh people in 2,787 shelters.
Several organisations have taken such steps to collect funds for the relief work in the state. Earlier, the Institute of Chartered Accountants (ICAI) opened a bank account exclusively for the purpose of collecting donations from members and students that will be donated to the Kerala Chief Minister' Distress Relief Fund.