OnePlus now leads India's premium smartphone segment

Published on: Jul 31, 2018 18:02 IST
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Chinese smartphone maker OnePlus has now become the leader of India's premium smartphone market with capturing 40 per cent of the segment in the second quarter of 2018. Samsung - so far the leader in this segment - managed to capture 34 per cent market of the premium smartphone segment. However, Apple's share continues to drop and reached 14 per cent, its lowest till date. OnePlus has achieved the feat with the help of strong sales of its latest flagship device OnePlus 6. This is the first time when OnePlus has become leader of the premium smartphone segment in India.

According to Hong Kong-based Counterpoint Research, the premium smartphone segment (Rs 30,000 and above) grew 19 per cent annually and 10 per cent sequentially during Q2 2018.

"The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago," said the report, released late on Monday.

The total contribution of top three brands - Samsung, OnePlus and Apple - has reduced to 88 per cent of the overall premium market. This was 95 per cent in the previous quarter ago.

"This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus)," the report added.

OnePlus 6 remains the best selling phone in the premium segment followed by Samsung S9 Plus and OnePlus 5T.

"The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth," said Neil Shah, Partner and Research Director, IoT, Mobile and Ecosystems, Counterpoint Research.

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