India's software major Tech Mahindra has forged a partnership with American technology giant Microsoft to create a Blockchain-based solution to fight the menace of spam calls. "Tech Mahindra...announced today its collaboration with Microsoft to create a Distributed Ledger Technology (DLT)-based solution to build a robust ecosystem in line with the regulations issued by TRAI," the two companies said in a joint statement.
According to the Telecom Regulatory Authority of India (TRAI) - which as been working to curb pesky calls - unsolicited commercial communication (UCC) or spam calls are a major nuisance to telecom subscribers across the country. "Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector," Rajesh Dhuddu, Global Practice Leader of Blockchain at Tech Mahindra, said in a statement.
"This Distributed Ledger Technology (commonly known as Blcokchain)-based solution will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of telcos," Dhuddu added. TRAI had introduced DND (Do Not Distrub) in 2010 to stop the nuisance of spcam calls.
"The intersection of Cloud and Blockchain will ensure a new way of monitoring and enforcing compliance throughout the ecosystem. Through this solution we will be able to help service providers be compliant with the new (TRAI) regulation," said Prashant Shukla, National Tech Officer, Microsoft India. "With a Microsoft Azure Blockchain-powered solution, we will ensure that we mitigate loopholes used by fraudsters and spammers to reach end users," Shukla added.