The Indian Institute of Mass Communication has introduced a new MA program in New Media Communications. It is a two-year program that offers a detailed understanding of how digital technologies are changing information creation, delivery, and consumption. This course studies how social media mobile platforms, immersive content, and real-time interactions influence the rapidly evolving communication landscape.
The candidates who are seeking to pursue theri higher education in the field of Mass Communication and from the Indian Institute of Mass Communication can now apply for the MA in New Media Communication program by visiting the official website of IIMC or the iimc.admissions.nic.in. The counselling for the first round of seat allotment for the Masters and Postgraduate program of the Indian Institute of Mass Communication begun on May 28, 2025.
Key Highlights of the MA in New Media Communications Program of IIMC
Through this newly introduced course, the students will learn about the emphasis on algorithms, data analytics, audience behaviour, and participatory culture of the revolutionary effects of new media on journalism, public relations, advertising, entertainment, and civic involvement.
By merging media study, production, and management, this course enables students to be adaptable communicators and effective change managers in a technologically advanced setting. Students will acquire hands-on experience in media design, learning how to produce engaging, user-focused digital content, while also investigating artistic creativity and the technology tools required to create interactive media.
There are 120 seats available for the two-year, recently launched MA in New Media Communication program, which also offers about 88 credits. It seeks to bridge the gap between academics and industry by incorporating emerging trends in creator-led business, AI-driven media, and mobile-first consumption into its curriculum.
Course Features of New Media Communication of IIMC
With a total of 88 credits offered, this New Media Communication course of the Indian Institute of Mass Communication will be run for 2 years and will offer 120 seats. With an emphasis on both domestic and international opportunities, this course will prepare students for emerging jobs in media-tech, digital marketing, OTT platforms, and content creation.
Below is the list of courses that will be offered in the New Media Communications program of the Indian Institute of Mass Communication:-
|
- Top Mass Communication Colleges in India
- Top Cyber Security Colleges in India
- Top Media Studies Colleges in India
- Top Design Colleges in India
- Top Media and Communication Colleges in India
- 56th Convocation of the IIMC: Check Key Highlights, Courses Offered, Recruiters, Centres
- PGD Corporate Communication and Brand Management of IIMC Dhenkanal
- IIMC to Introduce PhD Programs for Mass Communication and Journalism: Check Rules Here
Learning Objectives of the New Media Communication of the IIMC
Students in the New Media Communications program should be able to describe the structural and economic shifts in India's media and entertainment (M&E) sector, including the function of digital media, by the completion of this new course.
The students will be able to examine how India's creator economy has grown, taking into account how it has affected consumer purchasing and how it will affect things going forward. Below are some of the learning objectives of the New Media Communication course:-
- A student will be prepared for the industry by completing practical tasks, building a portfolio, and being exposed to real-world business models and media innovation.
- A student will be able to critically examine India’s Media Policy, digital governance framework, intellectual property rights, including FDI standards and Content Control.
- A student will be able to create media campaigns or products that combine technological, strategic, and artistic aspects in line with international trends and India's goal of becoming a "studio for the world."
- A student will be able to use audience analytics and narrative concepts, create and execute successful content strategies for digital platforms, including YouTube, Instagram, and over-the-top (OTT) services.
- A student will be able to utilise the media analytics framework and tools to evaluate content reach, user engagement and platform performance.
- A student will be able to examine how technology is influencing modern media formats and consumer experiences, including AI, visual effects, and mobile-first content.
The Indian Institute of Mass Communication's New Media Communication course serves as both a window and a bridge: a window into the digital media revolutions taking place across screens, platforms, and communities, and a bridge to careers that connect storytelling and strategy, creativity and commerce, and local narratives with audiences worldwide.
Also, check:-
- NEST 2025: Complete Admissions Guide to NISER Bhubaneshwar and UM-DAE CEBS Mumbai
- Future Ready: Ministry of Skill Development Teams Up with META to Launch AI Assistant for Smarter Upskilling
- IISC Bangalore Revised Schedule for GATE 2025 COAP M.Tech Admissions
- JEE Advanced 2025: IIT Madras introduced New B.Tech Programs; Check All Details Here
- FMS Delhi 2024-26 Summer Placement Report: Avg. Package, Top Companies and Key Details
- Best Universities in India 2024 by NIRF Rankings: Check All Details Here
- Best MBA Colleges in India by Financial Times Rankings 2025: Check All Details Here
- List of Updated Participating Universities in CUET UG 2025: Check List of Central, State, Private, Deemed and Other Universities