In an era where a kid's initial exposure to the world wide web is likely before entering into school, screen time issues, cyberbullying, access to inappropriate content and digital addiction have become commonplace problems for parents to tackle. Although technology has revolutionized the way we learn and communicate, it has brought with it a whole new set of challenges in ensuring children are safe in their use of technology.
It is this widening gap that led to entrepreneur Sandeep Kumar's decision to switch from developing technology to earning trust.
With an experience of several entrepreneurial successes in the field of digital innovation, Kumar founded Baatu Technologies in 2020 on the premise that technology should support, rather than burden, families. The company was established with a vision to promote safe, responsible technology usage and digital well-being among children and families.
The journey started with the launch of the Enable Tab in the year 2023, which is a tablet for children with the vision of establishing a safer virtual environment for kids. But Kumar found out the necessity of the solution which is beyond just tablets. It is the necessity for the solution to protect children throughout every aspect of their digital life—whether they are using different types of devices, including mobile phones, tablets, or any other smart devices—this is how COP (child online protection) came into existence.
The COP Parental Control App(Child Online Protection) has been designed with the goal of helping parents to protect their children from unsuitable online content, managing their screen time, monitoring their online behavior, and creating healthy technology habits while ensuring their rights and freedom.
Unlike other products aimed at surveillance purposes, COP strives to fulfill the role of a digital parent that helps families create healthy technology habits through knowledge and the right application of technology.
The launch of COP took place in November 2025. Now the app is still being improved based on user feedback and the challenges of the online world.
By employing the community-first approach, Baatu Technologies has been able to achieve notable accomplishments in its operations. Rather than utilizing traditional means of advertising, the firm has established relationships with known organizations already present in the lives of the children served.
The schools have proven to be one of the primary outreach sources of Baatu as both children and parents acknowledge the necessity of digital safety in schools. Up to now, Baatu has cooperated with more than 20 schools offering different programs for families regarding digital safety awareness.
Pediatricians have turned out to be another valuable partner to the firm, which is rather unexpected given the associations between increased amount of time spent on the screen and numerous health problems. Pediatricians serve as trusted specialists advocating healthy use of technology among children.
Despite the tremendous influence that digital influencers have had on raising awareness, Kumar asserts that the establishment of trust-based communities has played a pivotal role in product adoption.
The above statistics show how widely accepted the solution has become. As estimated, the COP Parental Control App had about 50,000 organic downloads with over 25,000 users on Google Play.
One more considerable measure taken by the service is providing the application free of charge for the very first year, which means parents can have a taste of what it feels to enjoy peace of mind knowing that effective digital protection is nearby. Although COP’s pricing is comparable to other alternatives in the market, this step demonstrates that the service thinks that each parent deserves the opportunity to truly appreciate the advantages of digital parenting before they invest in the service.
Apart from the growing amount of users, it has been mentioned in more and more discussions relating to the issues of digital wellbeing, responsible parenting and ensuring the safety of children on the web. The growing awareness of digital dangers in India plays a significant role in this phenomenon.
When asked about the future of digital solutions in this area, Kumar claims that the major element in the near future will not be time spent online, but safety and responsibility of children’s online behavior.
With technology becoming an important part of kids' lives, Kumar views digital parenting as a necessary skill rather than only a concern.