Manav Rachna International Institute of Research and Studies, MRIIRS organised Mediaverse 2026 with an aim to explore AI and human interaction shaping the future integrated marketing.
It was a two day conclave themed “Beyond the Campaign: Integrated Marketing Communication in an AI-Powered World” which was attended by brand communication leaders, marketing strategists, educators and students from across the industry. The event was organized by the Department of Journalism and Mass Communication.
Among the experts were Mr Anshu Gupta, Chief Guest and Ms Anita Nayyar, former CEO, India Havas Media and former COO, Patanjali Ayurveda and Mr Karan Bhandari, Managing Director, Weber Shandwick as Guests of Honour.
Dr Shilpi Jha, Dean, School of Media Studies and Humanities (SMeH), said, “This year’s theme, ‘Beyond the Campaign: Integrated Marketing Communication in an AI-Powered World,’ encourages us to look beyond individual campaigns towards connected, intelligent and human-centred brand experiences. Authentic communication, ethics and creativity have become all the more important.”
There was a series of events and competitions which was conducted including team and solo competitions, which were focused on testing creativity, strategy, digital and storytelling skills. Students from various colleges and universities of Delhi-NCR Jamia Hamdard, Gargi College, Bennet University and Manav Rachna schools participated in these competitions.
Themes Discussed in 2-Day Conclave
Various discussion points formed the part of the conclave such as:
- Hyper Personalisation
- Community Building
- Unified Brand Experiences
- Human +AI Collaboration
- Data Driven Communication
- Omnichannel Storytelling
- Integrated Brand Journeys
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