The Indian Institute of Management (IIM) Lucknow has launched an 11-month Executive Programme in Brand Management in collaboration with a leading edtech platform. The programme is designed for working professionals who want to build strong skills in brand strategy and consumer understanding and digital marketing and business decision-making. Admissions for the upcoming cohort are now open and interested candidates can apply through the official programme website. Scroll down to get more details.
Programme Structure and Curriculum
The programme offers 132 learning hours in total. Out of these 114 hours are delivered through live online sessions and 18 hours are covered through a three-day campus immersion at the IIM Lucknow campus. The learning format includes case studies and business simulations and projects and assignments and faculty-led live sessions and practitioner-led masterclasses along with peer learning.
The curriculum covers consumer insights along with brand strategy and integrated communications. Participants also learn digital marketing and e-commerce and performance marketing and customer lifecycle management. Other key topics include digital consumer psychology and brand storytelling and social media and influencer branding along with marketplace and quick-commerce strategy and omnichannel growth. A major highlight of the course is the use of emerging technologies in marketing. The curriculum covers AI-driven marketing and advertising and explains how AI can help understand consumers and improve engagement.
The programme also connects marketing decisions with financial and commercial aspects of running a brand. Participants study unit economics and profitability and financial planning and valuation and governance along with cross-functional leadership. This helps them judge brand decisions from a wider business point of view.
Who Can Apply and Course Details
The programme is ideal for brand and marketing professionals and digital and growth professionals and product and business leaders and entrepreneurs and sales professionals. It also suits those who aspire to marketing leadership roles.
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Course Details
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Information
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Programme Name
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Executive Programme in Brand Management
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Institute
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IIM Lucknow
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Duration
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11 Months
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Learning Hours
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132 Hours (114 Online + 18 Campus Immersion)
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Campus Component
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3-Day Immersion at IIM Lucknow
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Eligibility
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Graduates, Diploma Holders and Postgraduates
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Certification
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Certificate of Successful Completion from IIM Lucknow
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The programme is open to graduates and diploma holders and postgraduates. Selection depends on the academic and professional background and experience of the candidate. Participants who meet the required academic and attendance criteria receive a Certificate of Successful Completion from IIM Lucknow. Details about the fee and application process are available on the programme website. This certification can be a strong career boost for professionals aiming to grow in the fast-changing world of brand management.
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